ORGANIZED BARTER IS AN IMPORTANT PARTNER OF MEDIA
Trade excess media
AT FULL VALUE!
ONE CALL TO GET WHAT YOU WANT WHEN YOU WANT IT
Advertisers accept the EOA card when advertising to acquire new clients, to make better use of excess inventory, to reduce their cash expenses and as a competitive advantage.
EXAMPLE: One of EOA's media companies wants to hold a catered "Customer Appreciation function" in a local conference center, or fishing lodge – with entertainment and limo service for their key advertisers and their families. They want to pay for it with their EOA card which they fund by selling ads to EOA businesses. Because their out of pocket costs for incremental EOA sales are 10c on the dollar as they sell their ads at full value and because they only sell space/time that would of otherwise not been sold.
The media company enjoys a $15,000 event for an out of pocket cost of only $1,500 by paying with their EOA card. Using their EOA card allowed them to move their excess capacity, (unsold advertising), which increased their market share, and saved them $13,500 on their bottom line, while acquiring new advertisers that they would not have otherwise had, and it was all effortlessly accomplished with one phone call, without discounting any of their product line.
EOA advertisers use their Android or iPhone mobile apps or EOA's website to find what the media they want. They are compelled to bypass your competition, and purchase what they need within the network – as it saves them money and means larger sales for you.
Once all of the fixed costs of operating a radio or television station have been met (payroll, rent, equipment, etc.) any extra sold ads are gross profit. The cost to air extra advertisements is virtually nothing and there is almost always advertising space and time that goes unfilled every day. EOA brings new customers who will purchase advertising at full price. The station can use their EOA card to purchase products or services that it would normally buy using cash. The station saves cash, gains more customers and earns more revenue while better utilizing their resources.
Internet marketing has taken such a large chunk out of traditional media's usual income that they now have combined Internet marketing with their usual media offerings. today there is simply too many media options competing for ad budgets.
Alaska's media companies have for 24-years been using EOA's barter membership to trade their media time or advertising space for goods and services. This method allows their sales crew to sell as usual, and their sales managers to add a percentage of trade to up-sale and cross-sale their media packages.
EOA allows your media company to offer their extra time and space at full value, while allowing advertisers to ability to trade their unsold time and products at their full value for your advertising. You’re advertisers can trade while your competition is asking for cash.
Once you've gotten all the cash you'll get from selling a package, it makes sense to up-sale by allowing clients the ability to trade for your premium offering. Then your media company simply sells these credits or products to EOA for full value. Which allows them to accept almost any product or service, even if your media company has no need for them.
And, when you purchase goods and services from EOA's network with your trade dollars your basis is almost nothing. As unsold radio spots are now worth nothing, as is unsold space. When the air-time or printing and distribution is over, the value is worthless!
When your sales crew pays for business lunches using their EOA cards (which your office has complete management of). It effectively costs your company nothing. The same is true for hotel rooms for agents traveling out of town, or their rewards, see Employee Benefits Program, and be sure to watch video below.
Our media clients trade their otherwise unsold space/time at full value at an almost zero cost.
ALASKA'S FINEST EMPLOYEE BENEFITS PROGRAM
- Cost Employer and Employee Nothing -
Grow your agency while rewarding your advertisers and motivating your sales force!