EOA helps Alaskan companies secure media space by negotiating access to, and then bartering, goods and services needed by large broadcasters.
A broadcaster might give us a $100,000 worth of airtime, for $100,000 worth of lodging (worldwide), which provides a significant cash-flow benefit for both parties.
While cash will always be king, using your spare stock or capacity instead of cash offers businesses a helpful way to get what they want without effecting their cash-flow.
Being able to barter makes companies healthier while reducing their overheads while providing an average ten percent jump in their sales. Savvy EOA members always look at EOA options before paying cash.